JMU School of Media Arts and Design graduates tell the best stories. We prepare students to serve as creative, reflective and highly skilled media producers and storytellers, sensitive to the personal and social impact of the messages they create and to the important role media can play in advancing the public interest. Graduates of the School of Media Arts and Design work in media or in media-related careers. Program concentrations allow students to pursue interests in journalism, digital video and cinema, creative advertising or interactive design. The major also prepares students for graduate study in mass communication, journalism, advertising, visual communication or digital production. SMAD’s 39-credit-hour requirement allows students to pursue minors and second majors, to strengthen their knowledge about the types of stories they want to tell.