Mestrado Global em Gestão da Moda e do Luxo
Rome, Itália
Mestrados
DURAÇÃO
1 ano
LÍNGUAS
Inglês
RITMO
Período integral
PRAZO DE INSCRIÇÃO
DATA DE INÍCIO MAIS CEDO
Apr 2026
TAXAS DO PROGRAMA
EUR 16.000 *
FORMATO DE ESTUDO
No campus
* bolsa de estudos até 25%
O Mestrado Global em Gestão da Moda e do Luxo da Rome Business School é a escolha ideal para todos aqueles que desejam desenvolver sólidas competências de gestão para trabalhar na indústria da Moda & Design Management e tornar-se especialistas em moda e design, investigadores de tendências, comunicadores de moda, especialistas em marcas e ser competitivos no mercado de trabalho internacional.
Global Master em Gestão da Moda e do Luxo
O Mestrado em Gestão da Moda e do Luxo tem como objetivo formar profissionais com uma paixão pela aprendizagem e que tenham impacto no sistema, no mercado e na indústria da Moda e do Luxo. Os participantes terão a vantagem de estudar o conceito de estilo de luxo italiano e a tradição da moda "Made in Italy" diretamente em Roma, o coração do luxo.
Os estudantes começarão por se equipar com conhecimentos básicos gerais de gestão, depois aprenderão os fundamentos para operar nestas indústrias e, com a compreensão das novas tecnologias, estarão totalmente preparados para causar impacto no mundo e acelerar a sua carreira profissional.
Molde o seu percurso profissional através de 4 pilares:
Verdadeira ligação com as empresas
Uma rede internacional de empresas parceiras que terão impacto direto na experiência académica do aluno através do Business Practice LAB, visitas a empresas, exercícios em sala de aula e professores exclusivos que aproximarão os conteúdos teóricos do mestrado à realidade profissional atual.
Internacionalidade
A Rome Business School é, orgulhosamente, a escola de negócios mais internacional de Itália. Todos os dias somos capazes de mergulhar os nossos alunos num ambiente estimulante, graças ao nosso corpo docente internacional, à nossa classe com etnia mista e à nossa experiência exclusiva: Bootcamps. Os estudantes terão a oportunidade de participar em bootcamps em Silicon Valley, Barcelona, Paris, Qatar, Lagos, Roma, Toscana, Londres e China, e numa Grand Tour por Itália.
Impacto Profissional
O nosso objetivo é ter um verdadeiro impacto na carreira profissional dos nossos alunos, tanto através do ensino académico como dos nossos Serviços de Carreira. Para além das aulas, os nossos mestres oferecem diferentes serviços para construir o perfil dos nossos alunos através de serviços de carreira estruturados, reuniões com empresas internacionais de topo, sessões de acompanhamento de empresas ou de coaching individual e programas de competências transversais.
Propósito Superior
Seguindo o nosso lema, Melhores Gestores para um Mundo Melhor, acreditamos em gestores que constroem empresas com um objetivo mais elevado. Para isso, formamos líderes responsáveis e inovadores, capazes de promover a mudança na sociedade a partir das suas próprias empresas.
Porquê escolher o nosso Mestrado Global em Gestão da Moda e do Luxo
Visitas da empresa
Visitas exclusivas a empresas de moda e luxo para mergulhar no glamour da indústria da moda e do luxo. Visita experimental à GUCCI, Valentino, Hugo Boss, Bulgari & Fendi para compreender como cada empresa gere a sua cadeia de valor, a experiência do cliente de uma marca de luxo/indústria específica, como gerem os diferentes canais de comunicação, as tendências do mercado do segmento, etc.
Bootcamp internacional em Paris incluído no Master
Ponha em prática a liderança global e enriqueça o seu CV com uma experiência internacional extraordinária ao mergulhar no mundo dos negócios. Abrace o papel de um estudante global: alargue os seus horizontes profissionais e crie ligações globais através de um campo de treino envolvente de uma semana. O programa de mestrado oferece uma oportunidade única com o seu Bootcamp imersivo em Paris incluído no custo. Também pode explorar os núcleos vibrantes de algumas das cidades mais cosmopolitas do mundo, incluindo Silicon Valley, Paris, Roma, Lagos, Doha, Londres, Qatar, China ou Toscana.
Laboratório de práticas comerciais com Valentino
Durante o workshop do Laboratório de Práticas Empresariais com a Valentino, os estudantes trabalharão com gestores para definir uma estratégia para orientar os clientes através do percurso do comprador dos produtos VALENTINO. Os estudantes terão a oportunidade de assumir o papel do diretor da sua marca, desenvolver uma marca global de moda ou de luxo e definir a estratégia operacional, o posicionamento no mercado e os preços. Serão orientados para definir o sortido de produtos e a estratégia de distribuição como Gestor Global.
Impacto na carreira
A Rome Business School alcançou uma taxa de colocação de 97%. Mais de 69% dos estudantes encontraram um novo emprego no prazo de seis meses após a conclusão do seu mestrado e mais de 50% antes da conclusão. Os nossos estudantes encontram emprego em empresas de prestígio como LuisaViaRoma, Vince, Versace, Max Mara e La Rinascente.
O negócio em ação
O programa oferece amplas oportunidades de networking com profissionais do sector, membros da direção do RBS CAB e parceiros de negócios através de visitas a empresas, palestras e projectos Capstone. Inclui avaliações de casos de negócios de histórias recentes de marcas de sucesso e um laboratório de práticas empresariais com a Valentino, onde os estudantes trabalham em estratégias de RH para uma empresa de moda de luxo. Também participam no desenvolvimento de uma estratégia global de moda ou de marca de luxo e têm acesso à base de dados da VOGUE BUSINESS para obterem informações valiosas. O Projeto Capstone envolve desafios reais de empresas de topo da indústria ou o desenvolvimento de planos de negócios para produtos de moda e de luxo.
Classificação da Eduniversal
Classificado no TOP 30 dos Mestrados a nível mundial pela Eduniversal.
The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.
5% Start with Managerial Core
Acquire new skills and more knowledge about the world of economics
During the first module of the Master Fashion and Luxury Management, students will learn to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Specializing in Fashion and Luxury directly in Italy
During the second module of the Master in Fashion and Luxury Management, students will learn how to:
- The Fashion and the Luxury Market, its Sociology and its People:
- The Global Luxury and Fashion Markets, Groups, Brands and key players
- The Fashion and Luxury Industry, its Cultural Revolution, and sociology
- Fashion and Luxury Uniqueness in Customer’s Mind
- The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
- The Fashion World and the Management of Fashion Brands:
- The Fashion market segmentation, key categories, key players
- Branding and Positioning for Fashion Brands
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Events management
- The World of Luxury and the Management of Luxury Brands
- The Fashion market segmentation, key categories, key players
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Showroom management
- The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
10% Being an innovative and responsible leader in the fashion industry
New Fashion Tech, Future Trends and Global Leadership
During the third module of the Master in Fashion and Luxury Management, students will learn how to:
- Fashion Luxury Law:
- Luxury and Fashion Licensing, & Luxury Trademarks
- Legal and Ethical Aspects and Copy Right
- Fashion & Luxury New Tech and Big Data Analytics:
- New Tech, AI, and The Future of Luxury and Fashion
- Fashion & Luxury in the Metaverse
- Retail, Luxury and Fashion Analytics
- Sustainability & Future Trends:
- Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
- Sustainable Fashion Production, & Fashion Supply Chain Management
- Conscious Fashion Campaigns (Case studies analysis)
- Business Ethics and CSR
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15%Business in Action
Practice Lab | In partnership with Valentino
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategies to guide customers through the customer journey of Valentino products.
5% Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Previous years’ experiences
The Practical Challenge:
Creating a loyalty offer for the Gen-Z audience, potentially benefiting from the recent brand upgrade effect.
The Practical Challenge:
To boost and increase online sales (which have increased in this last period, especially thanks to the Instagram shop), 2. expand the number of people who know the Amira brand and thus increase visibility, sales, and turnover.
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Executive Women Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
- Understand the Fashion and Luxury market from a business, creative, and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
- Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
- Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
- Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, and Style by understanding the different roles and responsibilities in a Company organization.
- Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.
Throughout your Master's in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
The salary of our students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%