Mestrado Internacional em Gestão de Artes e Cultura
Rome, Itália
Mestrado em Ciências Humanas
DURAÇÃO
12 meses
LÍNGUAS
Inglês
RITMO
Período integral
PRAZO DE INSCRIÇÃO
DATA DE INÍCIO MAIS CEDO
Apr 2026
TAXAS DO PROGRAMA
EUR 8.900 *
FORMATO DE ESTUDO
No campus
* bolsa de estudos até 25%
O programa de Mestrado em Gestão de Artes e Cultura visa desenvolver competências-chave de gestão para gerir e liderar organizações criativas, eventos culturais e produtos artísticos, comunicar marcas culturais de impacto e destacar-se como líderes inovadores, criativos e responsáveis na indústria global das artes e da cultura.
Mestrado Internacional em Gestão das Artes e da Cultura
O Mestrado em Gestão das Artes e da Cultura foi concebido para formar gestores & profissionais que assumirão um papel de gestão no sector internacional das artes e da cultura. O Mestrado em Gestão das Artes e da Cultura tem como objetivo introduzir e desenvolver uma compreensão dos conceitos, princípios, instrumentos e técnicas de gestão cultural, e destacar a forma de lidar com questões actuais no domínio da cultura e das artes.
O programa de mestrado oferece uma grande exposição a empresas e profissionais da área. Os estudantes seguirão um percurso experimental, como visitas a empresas e palestras com profissionais do mundo da arte, tais como UNESCO, Ópera de Roma, Galeria Nacional de Arte Moderna, Museu MAXXI, entre outros.
Molde o seu percurso profissional através de 4 pilares:
Link real com empresas
Uma rede internacional de empresas parceiras para ajudar os jovens e os profissionais seniores a desenvolverem as suas carreiras e a RBS a criar a melhor experiência de aprendizagem possível, graças ao Business Practice LAB, às visitas a empresas, aos exercícios nas aulas e aos professores exclusivos.
Internacionalidade
A Rome Business School é orgulhosamente a escola de negócios mais internacional de Itália, sendo capaz de mergulhar os nossos alunos num ambiente estimulante, graças ao nosso corpo docente internacional, aos nossos Bootcamps exclusivos em Silicon Valley, Barcelona, Paris, Roma e Toscana, e à etnia mista nas nossas turmas.
Impacto Profissional
O nosso objetivo maior é formar gestores e líderes. Por esta razão, construímos o nosso Master em torno do crescimento profissional e pessoal dos nossos alunos, fornecendo diferentes serviços e experiências, como o nosso Serviço de Carreiras, reuniões com várias empresas, Acompanhamento de Empresas, sessões de Coaching Individual e um programa de soft skills.
Propósito Superior
Seguindo o nosso lema, "Melhores Gestores para um Mundo Melhor", uma secção inteira do nosso Master é totalmente dedicada a um objetivo mais elevado nas empresas, à responsabilidade social das empresas e à criação de uma abordagem e de uma mentalidade sustentáveis para as empresas
Porquê escolher o nosso Mestrado Internacional em Gestão das Artes e da Cultura?
Impacto na Carreira
98% de taxa de colocação, com mais de 70% dos estudantes a encontrarem um novo emprego no prazo de seis meses após a conclusão do mestrado e mais de 50% antes da conclusão do mestrado. Trabalham em empresas de prestígio no sector das artes & Cultura, como a GUGGENHEIM, o Gruppo Jobel, o Teatro dell'Opera di Roma, a Galleria Cosmo e o Leonardo da Vinci Museum Experience.
Negócios em ação
Passe 12 horas no Laboratório de Prática, onde os conceitos teóricos são postos em prática e os participantes aprendem através da experiência. Irá criar uma campanha de angariação de fundos, colocar-se na pele de um conservador de museu, aprender a comprar exposições e a organizar o restauro de artefactos. Criado por MAXXI MUSEUM.
Aprendizagem orientada para a prática
Desbloqueie o seu potencial na gestão de eventos mergulhando no mundo dinâmico do CONNEXION Arts Festival, uma espetacular celebração artística apresentada pela RBS em colaboração com a Fondazione Musica per Roma no icónico Auditorium Parco della Musica - o maior espaço artístico da Europa. O nosso módulo experimental leva a sua aprendizagem para o nível seguinte ao dominar a arte de gerir um teatro em primeira mão no histórico Teatro Dell'Opera di Roma, uma joia cultural em funcionamento desde 1880. Melhore as suas competências e ganhe uma experiência prática inestimável.
Visitas da empresa
Obtenha informações sobre o funcionamento quotidiano de empresas como a Galleria Nazionale, o MAXXI e o Teatro dell'Opera di Roma. Terá a oportunidade de conhecer e aprender com os gestores que trabalham nas artes e na cultura, para além de testemunhar como os conceitos aprendidos no curso são aplicados no mundo real.
Classificação da Eduniversal
Este mestrado foi classificado como TOP 50 em Gestão Cultural/Gestão de Indústrias Criativas a nível mundial pelo Eduniversal Ranking.
Com base no seu perfil, experiência e motivação comprovada, o candidato poderá receber uma bolsa para cobrir parcialmente a taxa de participação. Rome Business School oferece aos candidatos mais merecedores a oportunidade de se beneficiarem de 8 tipos diferentes de bolsas de estudo. Estas coberturas económicas parciais podem consistir em 6 meses de financiamento sem juros.
- Early Bird Enrollment Scholarship
- Study in Italy Initiative Scholarship
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Grant
- Entrepreneurial Grant
- Better Managers for a Better World
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
The program employs a highly qualified faculty of arts and cultural professionals, academic experts, and advisors who will share their vast experience and provide quality education. Students will be immersed in a stimulating and interactive learning environment that will foster the development of their professional skills.
During the master’s program, students will also have the opportunity to participate in hands-on workshops, and tours of museums and cultural institutions, and collaborate on group projects that reflect real challenges in the field. This will enable them to apply the knowledge gained in the classroom and develop practical skills that are fundamental to arts and culture management.
5% Start with Managerial Core
Develop core managerial skills to strengthen: communication, management, and art market skills
During the first module of the International Master in Arts and Culture Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Sharpen your leadership potential by leading cultural & creative industries & cultural institutions
During the second module of the International Master in Arts and Culture Management, students will learn how to:
- The Art of Managing International Arts & Culture:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Management of Cultural and Creative Industries:
- Elements of Cultural Heritage Management Powered by UNESCO
- Principles of Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Principles of Performing Arts Consultancy
- Entrepreneurship in the Arts:
- Art Galleries Management
- Principles of Visual Arts Consultancy
- Creative Entrepreneurship
10% Being an innovative and responsible leader
Creative entrepreneurship, digital crypto art & new tendencies
During the third module of the International Master in Arts and Culture Management, students will learn how to:
- Legal and Economic Perspectives of Arts & Culture:
- Introduction to Business and the Law of Arts
- Get into Fundraising and Crowdfunding in the Arts
- Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15% Business in Action
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create a strategy to guide customers through the customer’s journey of MAXXI.
5%Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
- Identify the tools and techniques involved in a successful cultural management strategy.
- Desenvolva amplas habilidades em ferramentas e técnicas usadas na gestão de organizações culturais eficazes.
- Apply management skills and concepts when writing a business plan for cultural companies.
- Analyse qualitative and quantitative data from cultural and creative industries for market research.
- Avaliar o alinhamento do plano de negócios com a estratégia da organização e o ambiente internacional competitivo.
Throughout your International Master in Arts and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Artistic Curator
- Cultural Manager
- Event Planner
- Project Manager in artistic and cultural organizations
- Creative Director
- Gallery Manager
- Cultural Mediator
- Head of Cultural Events
- Fundraising expert for Cultural Organisations
Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters, and museums.